The Advertising Apprentice

December 19, 2011

Christmas Greetings from Acart Communications

Filed under: Advertising — adamlauzon @ 11:54 PM
Tags: , ,

This past Friday, the following video was posted on YouTube:

That’s right, this slightly creepy, yet ingenious video, a parody of the Paranormal Activity movie franchise, is supposed to serve as a Christmas card from Ottawa-based ad agency Acart Communications.

The video itself was very well-done and effectively holds your attention for the minute and forty-two seconds running time because you want to figure out where it’s going! Even the pun in the title of the video is a nice touch. Paranoël Activity shows its purpose and consistency with regards to copy reinforcing visuals, with the copy “You better watch out… hiring the wrong agency can be a nightmare.” Followed by the solution to the so-called nightmare, “Luckily, you’re in good hands with Acart.”

Since being posted online, it has been viewed nearly 4,000 times on YouTube. While this far from makes it a viral success, it has people talking. I first heard about it Sunday in a tweet, which I then re-tweeted, (be sure to follow me on Twitter, @adam_lauzon) from Ads of the World. That tweet plus re-tweets, by the way, reached 75,836 people. In addition to being featured on the Ad of the World website, the video has been posted to social media websites Reddit and Funny or Die, and it has been embedded on several other websites.

If you work at Acart, what more could you want? They probably posted it online figuring it would generate some buzz locally here in Ottawa. But to get to work Monday morning and see the worldwide attention it has received must have been unexpected. Their efforts with this video should undoubtedly result in some calls from prospective clients. So if you are in the Ottawa-area and have advertising you’d like done, you now know who to call.



Create a free website or blog at